The TD Bank Mortgage app for Android is a convenient tool that provides personalized rate and payment options, assisting users in finding the ideal loan for home purchases or mortgage refinancing.
As a Key UX designer on this project, I focused on creating a user-friendly and intuitive interface, ensuring seamless navigation and efficient access to personalized loan options.
A 23% increase in the user retention rate, indicates that more users continue to use the app over time.
A 12% conversion rate, demonstrating the app's success in converting users to apply for mortgage loans or refinance options.
A 30% reduction in the average time users spend completing key tasks, showcases the app's improved usability and efficiency.
My role:
User research
User journey mapping
Information architecture
UX/UI
Usability Testing
Accessibility Audit
A/B Testing
Analytics Analysis
